http://www.youtube.com/watch?v=-VXkUzf1et4
The opening sequence in Inception (Nolan, 2010) is a mainstream film which is mostly inclined towards targeting the core audiences i.e. 12-29 year olds. The opening sequence makes use of a high note orchestral track which creates enigma for the audiences. The establishing shot shows the antagonist washing up on the shore of an island. Which shows that the sequence has taken place after the disruption has occurred according to Toderov's 5 stages. The film uses Leonardo Di Caprio as the protagonist. This is important as the use of a bankable star in the film, attracts audiences thus creating a 'buzz' for the film via word of mouth. The film has been produced in partnership by Syncopy films and Legendary pictures, thus making it an industrial production.
The opening sequence in Inception (Nolan, 2010) is a mainstream film which is mostly inclined towards targeting the core audiences i.e. 12-29 year olds. The opening sequence makes use of a high note orchestral track which creates enigma for the audiences. The establishing shot shows the antagonist washing up on the shore of an island. Which shows that the sequence has taken place after the disruption has occurred according to Toderov's 5 stages. The film uses Leonardo Di Caprio as the protagonist. This is important as the use of a bankable star in the film, attracts audiences thus creating a 'buzz' for the film via word of mouth. The film has been produced in partnership by Syncopy films and Legendary pictures, thus making it an industrial production.
The film's distributor i.e. Warner Brothers spent $100 million to market the film. A viral marketing campaign was employed for the film. After the first trailer of the film was released the film's official website only used an animation of Cobb's spinning top. However, in december the top toppled over and revealed the film's official website and gave viewers access to the online game Mind Crime and revealed the film's poster upon completion. Warner Bros. continued the film's campaign at WonderCon where they gave away free promotional t-shirts of the film featuring the PASIV briefcase that was used to create the dream space in the film and an online link to a manual for the device's use. Showing that an extensive campaign had been carried out in order to promote the film.
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